Tuesday, October 5, 2010

Sometimes waiting until last minute for tickets just does not work

  In the ticket business we call these people "bottom feeders". While that term does bring some derogatory emotion you must see it from a ticket brokers point of view. The same 5% of the people call 1 hour before every single Red Sox or Bruins game wondering if they can get in the door for $15. The story is usually the same, years ago they waited until last minute to decide if they wanted to go to see their favorite sports team, and when they finally made up their mind it was 55 and misty outside. Or the team had just come home from loosing 4 in a row and the fan base along with the ticket prices went sour. At this point the so called "fan" was able to purchase tickets for nothing and got the bright idea that they should never purchase tickets in advance. Well I work for a ticket broker and let me set the record straight.
 While waiting until last minute may pay off sometimes especially for an outdoor even since the price is so determined by weather, think about it. If its 55 and raining yes you can get Red Sox seats for 1/2 price but do you really care? Do you really want to sit in a half filled Fenway Park on a damp seat waiting an hour through a rain delay? Is that really worth "waiting" to save $20 a ticket? Better yet look at the Boston Bruins 1st pre season game Sep 25th vs Florida. Balcony tickets were selling for between $7 and $15 from June until 2 days before the game. You could have sat ON THE ICE for $35 to $40, as most of our Twitter and Facebook learned since they heard us constantly telling people PRICE WILL GO UP hurry up and buy! So what happened? Well 24 hours before the event the $7 Balcony seats jumped to $25 and the $35 Loges went to $60. 4 hours before the game on Saturday night it was $50 for the SAME balcony seats you could have purchased for $7 for over 3 months!! And those $35 Loge seats on the Ice? Forget about it they were NON existent since people all of a sudden realized "Hey this is Tyler Seguin's 1st game in Boston"
 Another great example is whats happening right now in New York. NY Yankees fans LOVE to wait until last minute for every game since a large portion of them believe they aren't the types to EVER let anyone take them for anything. Well the Yankees are in the ALDS playing against the Twins, and seats to get in the door which for 2 MONTHS have been selling for $55-$65 are now upwards of $120 and climbing with inventory on the secondary market at 25% of what it used to be in the past week. Everyone who graduated high school, and even some folks that didn't can comprehend supply and demand. There are only so many seats at an arena, people seem to forget that sometimes. Once real fans purchase the seats from brokers guess what, they are no longer EVER available for sale because those fans are actually going to the game!! So I am writing this to give fans, especially the ones in Boston right now that think the Boston Celtics fiasco of Opening Day vs Lebron & the New Big 3 of the Heat will fall down to a $50 ticket, a wake up call. People love hype, radio stations and tv stations ratings are based on that exact hype.
  What do you think every sports media outlet in the world will be talking about come 3rd week of October? Lebron and the Big 3 LIVE IN BOSTON! Keep that in mind as you wait for the Celtics vs Heat Opening Day Tickets to drop to the price of a movie ticket. Just do me a favor and start calling your friends now to see who's house you'll be watching the game at.

No comments:

Post a Comment